Calentita- Conscious Eating, 9th June 2017

Calentita- Conscious Eating, 9th June 2017

Two days prior to World Meat Free Day the Conscious Eating Initiative ran a completely vegan food stall at the Calentita street festival. Information was displayed around the stall emphasising the impact of foods we eat, not only on our personal health but on the environment. Food products included meat alternatives to try and encourage meat eaters to sample the possibilities of a meat-free diet.

We know that if people continue to eat meat the way we do now our already strained planet will deteriorate further. Facts to consider include:


  • Around 2 acres (roughly 2 football pitches in size) of rainforest are cleared every minute for agricultural purposes.
  • Around 70% of agricultural land is used for livestock and, excluding ice regions, livestock covers 45% of the earth’s land.
  • There are around seven billion people alive today and studies predict an increase to nine billion by 2050; an estimated 805 million people suffer from chronic hunger today.
    -The world’s cattle alone consume a quantity of food equal to the caloric needs of 8.7 billion people.
  • It takes 2,400 gallons of water (roughly 50 full bathtubs) to produce 1 pound of meat.
    – More water is saved by not eating a pound of meat than not having a shower for six months.
  • Animal food production surpasses both the transportation industry and electricity generation as the greatest source of greenhouse gasses.
    – It takes more than 11 times as much fossil fuel to make one calorie from animal protein as it does to make one calorie from plant protein.
  • The consumption of meat and dairy products, particularly in processed foods, is shown to increase the risk of cancer, diabetes, heart disease, and a number of other illnesses.

The stall won the “Calentita Star Choice” award, for presenting food products that not only have personal health benefits but a positive global impact too.

Money raised went towards World Land Trust a charity that protects the world’s most bio-diverse and threatened habitats.

The Gibraltar Magazine discussed the Conscious Eating stall with Jessica Leaper, organiser of the event and manager of the Alameda Wildlife and Conservation Park, read more here.