Conscious Eating, the Gibraltar Green Initiative

Conscious Eating, the Gibraltar Green Initiative

Conscience Eating is an initiative that has evolved from the ‘Cut Meat, Not Trees’ Campaign to encompass all aspects of the food we eat, such as packaging and transportation. The initiative is the result of a collaboration between the Alameda Wildlife Conservation Park, the Department of Environment and the Health Promotion team; the message being reinforced is that eating consciously is essential for both health and the environment, and a big part of this surrounds our consumption of meat.



Focus on Health

Recommendations for a healthy diet focus on increasing intake of fruits, vegetables, legumes, nuts, and whole grains; a vegetarian diet provides all these food sources whilst remaining free from unhealthy animal fats.

The consumption of red and processed meats has been linked to increased risks of cancer, cardiovascular diseases and premature death; whilst vegetarian diets are associated with a lower incidence of obesity, coronary heart disease, hypertension, and type 2 diabetes.

Several laboratory studies have found anti-carcinogenic properties in fruits and vegetables.  Increasing the amount we eat can lower the risks of certain cancers, including breast and colon cancer. Some studies have also shown an association between the intake of tomatoes (and tomato-based products) with a lower risk of prostate cancer.

The health of others is also good to consider. More than half of the world’s crops are used to feed farmed animals, not people; so by opting to follow a more plant based diet you can contribute towards fighting world hunger.

Focus on the Environment

A person’s food footprint is calculated based on all the emissions resulting from the production, transportation and storage of food needed to meet their consumption. Beef is the most carbon intensive meat to produce, followed by white meats and dairy (read more here).

Methane emissions, predominantly from cows, also contribute to almost a quarter of all meat production emissions. Collectively, animal agriculture is responsible for 18% of all greenhouse gases, which is more than the combination of exhaust fumes from transportation worldwide!

The destruction of the rainforest to make way for grazing pastures, to meet the rising demand for meat and dairy produce, results in land degradation, loss of valuable habitat and the loss of species diversity . This land clearing also destroys ‘carbon sinks’ releasing billions of tonnes of CO2 into the atmosphere, further adding to climate change.

Local Support

Some of our local restaurants and establishments are supporting the conscious eating initiative; you will find the Conscious Eating logo sticker displayed in/nearby their window facades, and material provided by the team on the tables. Information provided aims to raise awareness and inspire people to make the transition from eating meat at every meal to creating or eating meat-free meals at least once a week.

Participating restaurants include:

[If you are part of an establishment that would like to take part please contact us]

These restaurants have agreed to actively promote meat-free meals, particularly on Mondays which form part of an on-going Meat-Free Monday campaign. Conscience Eating aimed at raising awareness


Eat Less meat: Help your planet