Public Health England launches Change4Life campaign around children’s snacking

Public Health England launches Change4Life campaign around children’s snacking

Public Health England (PHE) has launched the first Change4Life campaign of 2018 promoting healthier snacks to help parents take control of their children’s snacking.

Approximately a third of children leave primary school overweight or obese, therefore tackling obesity requires wider action beyond the individual efforts from parents. Public Health England is working with the food industry to cut 20% of sugar from the products children consume most by 2020, with work to reduce calories due to start in 2018.

Research shows that each year children are consuming excessive amounts of sugar from unhealthy snacks and sugary drinks such as biscuits, cakes & pastries, sweets, chocolates & ice creams in addition to juices & fizzy drinks, leading to obesity and dental decay.

On average, children are consuming approximately 3 times more sugar than is recommended through unhealthy snacks and sugary drinks every day.

Many of the unhealthy snacks children consume regularly are high in sugar and also typically high in calories.

The new Change4Life campaign encourages parents to look for ‘100 calorie snacks, two a day max’ to help them purchase healthier snacks than the ones they currently buy.

See Change4Life Snacking Ad:

Selected supermarkets in the UK are supporting the campaign by facilitating choices of affordable, healthier snacks that are 100 calories or less and providing tasty and healthy snacking products, making it easier for customers to make healthier choices on the go. Parents can also get money-off vouchers from Change4Life to help them try healthier snack options, including malt loaf, lower-sugar fromage frais, and drinks with no added sugar.

In addition, PHE’s improved Change4Life ‘Food Scanner’ app also shows parents how many calories, sugar, salt and saturated fat is in their food to help make healthier choices easier. The app can be downloaded from the App Store or Google Play.

Further information on sugar and how to make a healthy food swap may be found here.