Change4Life

Change4Life

Change4Life is a society wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and exercise more. The campaign was officially launched in 2009, with television and print advertising, an information line and a campaign website.

Obesity is rising at an alarming rate. Being overweight or obese increases an individual’s chances of developing type 2 diabetes, cancer and heart disease, reducing both quality of life and life expectancy.